Web Design Company in Madurai | SEO Service | Mobile Application | Apex soft


We are a privately held division of the Internet Marketing Firm; That! Company. We specialize in combining Traditional and Digital Marketing. With years of experience in Traditional Marketing, web development, search engine optimization, pay per click advertising, social marketing and search engine marketing, we have the knowledge to help you achieve your goals.

Our team of highly skilled SEO Specialists focus on numerous industries. Currently our team is working on numerous in-house projects as well as work for hundreds of clients. Learn How SEO Works and about SEO Ranking Factors, as well as about our SEO campaign management processes.


We have extensive experience in implementing Web 2.0 traffic building features such as community forums, comments and directories. Once we complete your site analysis, we make the necessary changes with your approval, and then embark upon a program of natural relevant link building. This process spans over the period of at least a year, and therefore our clients need to be committed to at least a year of development.

This site shares with you some of the useful search engine optimization information which will help you build traffic to your website. We have information on the top search engines which are essential to be listed in, some of the more established and respected web directories, and the best pay per click search engines. You can check your site using our exclusive tool SEO Health Check to see what improvements your site may need.

You Get a Complete Campaign, Not Bits and Pieces
Whether your SEO campaign is local or national, a wide range of activities is needed to produce the best results. We cover all of the bases, not just one or two. This is what makes us a truly full-service SEO company in Madurai .

Unparalleled Transparency

We believe the best SEO client is a knowledgeable, well-informed client. Our reporting and day-to-day communication are clear and detailed, so you know what kind of work we are doing and what we are hoping to accomplish. At all times, we welcome your input, feedback, questions and concerns.

Validated Sales Leads, Not Confusing Data

The biggest difference in our Madurai  SEO services firm is our unique system of lead validation. Instead of reporting on “conversions” – leads, spam, misdials and other non-lead data – we identify and report true sales leads in real time. This enables you to review leads while they are piping hot, and evaluate your campaign with the utmost accuracy.

SEO Company Madurai always been a rapidly changing industry, but never more so than now. When companies try to manage local or national SEO campaigns in-house, they run a great risk of using outdated techniques that sabotage results and waste precious marketing dollars. Because Straight North's core business is SEO in Madurai , our priority is not only to keep our expert staff up to date on developing SEO trends, but also to give them the time and freedom to brainstorm, experiment and contribute to setting trends.

To stay ahead of your competition in the ferociously competitive world of SEO marketing, you need a campaign that outsmarts the competition, not necessarily outspends it. Here are a few important SEO developments we help you leverage to vastly improve your local and national search engine visibility.

1. Local Search Optimization

If your business is based in or serves Madurai , high visibility for target keywords enables you to influence a market almost 10 million strong. No matter what local markets you serve, many new local optimization techniques and refinements are available to give you an edge over the competition. These include:


Launching a Google Plus company page, properly set up, updated and managed.
Using structured data, to allow key content on your Web pages to appear in visibly prominent sections of Google search results.

Obtaining brand mentions and citations. Even without links, these carry greater weight than ever with Google. By focusing on high-value activities such as these, rather than outdated, ineffective ones, we keep our clients' SEO campaigns continuously improving in the two areas that count most: generating qualified website traffic, and generating leads/online revenue.

2. Mobile Optimization

For every local SEO campaign and most national/global campaigns, a mobile-friendly website is now essential. Why is this the case? First, consider that Google has stated 50% of local searches have local intent. Second, consider that mobile Internet access now exceeds desktop access, and the gap is widening. Finally, consider that within the last year Google has significantly updated its search algorithm to reward mobile-friendly Web pages.

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